India Jewelery & fashion week


PCJ Jewellers
The refreshingly new collection from PC Jeweller

The new line from PC Jeweller is inspired by love, empowerment and prosperity, with homage to Goddess Lakshmi – the Goddess of Fortune. It’s only fair that the love and prosperity embodied in a figure ultimately culls up as the body of a woman, as she is the one who lights up the lives of people around her with her grace, charm, beauty, splendor and affection. In the course of the run, she also purifies, empowers and uplifts the individual.

The collection features a broad range of earrings, pendants, necklaces, bracelets, rings and many more, suited to the connoisseurs and others alike who appreciate a beautiful design and splendid quality in their personal collection. Also, reappearance of diamonds and baguettes along with the enameling work makes the collection more beautiful.

The collection draws its inspiration from various forms of earthiness and myriad range of colors, just like any piece of art would. Like Shehnai for example, which has been an integral aspect of weddings since centuries symbolizing an onset of a new life, colorful enamel and use of curvy lines are consistent in the design, reflecting the joy. The range also takes cues from peacock feather, which is at the peak of its beauty during the dance. Beautiful mixture of colors, curves and waves are used to give a soothing look to the range. Ultimately, the collection gets inspired by life and its journey, thus the designs’ motifs and curves are placed in such a way, giving an overlapping grandeur like the difficulties in life, and the joy attained by overcoming them.

Pooja Daimond Jadtar
About Us

Pooja Diamond commenced in the year 1989 and since then it has always served its clientele by providing exquisite designs and quality service. Based in Ahmedabad, Gujarat our forte is quality oriented service coupled with exceptional workmanship as per the newest market trends. Our stores located at C.G. Road & Satellite are massive in format and backed up with proficient sales executives who will assist you ably and effectively. Both the stores are stocked with in depth collection of jewellery and unending designs. Range of collection is available for all occasions. We hope that you will enjoy our presence here and would visit our stores. Happy shopping season!!!!

Creations charmed by your beauty

Our exquisite range is beautified by your splendour; come visit our showroom and witness it yourself to discover outstanding jewel options!! In every category of jewels we have unlimited collection and every collection is a result of fine workmanship and high quality jewels. Pooja Diamond is present in the jewellery sector since ages and hence it has emerged as a trust worthy brand dealing in FGVVS quality diamonds which are IGI certified. Also, our workshop in – house i.e. its located right besides our showroom. Hence all the jewellery related work & fittings are done in house.

N S Jewels


Our thoughts are simple!

N.S. Jewels brings you the modern day Fancy Gold, Antique, Kundan, and Studded Jewellery that give flavour of fashion and the ethnic wear that gives a touch of tradition. Our quality product and excellent customer service ensures that our jewellery will be cherished on all occasions. We have over four decades of experience in making quality jewellery with spectacular concepts through Exquisite designs, everlasting charm in jewelleries.

We hail from the group of S.S.C.P (Soni Shantilal Chaturdas Pariwar) from Unjha, Gujarat. Established in 1972 as jewellery manufacturer in Ratanpole, Ahmedabad. The third generation of the family enhancing the success through N.S. Jewels is working to touch new horizons.

The N.S. Jewels is the manufacturer, wholesaler, retailer and exporter of all types of Indian jewellery. N.S. Jewels has been a premium name in the Jewellery Wholesale and Retail Industry since 2004. Having struck a fine balance between professionalism and experience, we have introduced the element of quality and novelty in our jewellery designs. To deliver excellent quality at competitive prices, it is because of our vast experience and the sophisticated infrastructure that we have been able to offer you the best products.


Our products are distinct from others because of their practicality and affordability. We specialize in five collections as below.

1. Wedding Collection

2. Traditional Collection

3. Heritage Collection

4. Classic Collection

5. Vogue Collection





Alite Ornatto

Niti did her jewellery designing from NJID(National Institute Of Jewellery Designing) in 2001. She launched her label Alite Ornatto 2004 and opened her sudio in 2012.

The main inspiration is that it has to be elite and wearable which can be a piece of stone which reflects the history of any part of world.

Niti Mehta is Alite Ornatto, Designer and Owner. She Is known for her exclusive design, originality and her personal touch and stylish collextion. She has established herself since 13 years and offers 100% certified diamond jewellery. Clients are made to feel special whether it is the smallest of piece. Traditional to modern to contemporary tofusion, she excels at everything. Diamond to jadau to gold, she had an eye for every style. She has an awesome personal taste which is a class apart and sets her on a different plane. She has an array of crafted neckpieces, earings, bangles, cocktail jewellery etc. Her motifs, compositions and proportions create a flattering look. She customisess each piece adding panache to the clients personality and occasion.

Precious gems are made to look like art pieces keeping in mind international fashion. She gets inspired by everything in nature, be it flowers, wood, thorns, petals and raw stone…

In this era our jewellery signifies our personality and this is what Niti help us to do. She was featured in femina recently.

She credits her late father as her first inspiration who influenced her to take up in this profession and in this journey her husband has been her constant companion ans encouraged her at every step. She had participated in a competition organized by Titan before the launch of Tanishq and had come fifth… that’s where she derived the name Ornatto and added alite to it.

The brand is very elite and wearable and so casts am Ooomph to the style.


C.Mahendra Exports Ltd., has been consistent in its progress and is relentlessly forging ahead with its excellence and expertise in the field of manufacturing and supplying cut and polished diamonds.

C.Mahendra Exports Ltd., comes with a rich history and heritage of more than three decades in the diamond business. It is public limited company listed on various Stock Exchange of India like NSE & BSE.

The company is committed to ensure that just in time delivery, excellent cut and best priced polished diamonds to its customers all across the globe.

CIEMME - Pronounced as "CM"

Ciemme, a part of CM Group is an exclusive diamond studded jewelry range launched in 2003. Ciemme Jewels is one of the leading Diamond Jewellery Manufacturer, Wholesaler, Retailer and Exporter. Ciemme retailed through its owned and exclusive diamond jewelry stores as well as with independent leading jewelers.

Ciemme Jewels Ltd. strongly believes that you celebrate all your festivals with our diamond jewellery means "Celebrate with Ciemme".

Hera Authentic Jewellery

SHREE HARIDARSHAN JEWELLERS is a legacy of innovation and passion towards making the most authentically crafted gold jewellery, the radiance of which shines through the lives of many.

The journey that began in 1970 with a Midas touch took the shape of jewellery excellence, in 1988, with SHRI HARIDARSHAN JEWELLERS. The tradition of gold finesse preserved by the veterans blended with the creativity of the younger generations to present the admirers of gold jewellery with heart-warming designs and astonishing creations.

New Sterling Gold Jewellery Creation

Contemporary yet aesthetic ornaments of excellence for a modern woman who desires her jewellery to reveal the same magnificence that lies inside her. This creation is to unfold magic over reality.

Instyle Jewellery

InStyle Jewellery is a part of Bhavani Gems Pvt. Ltd. (DTC sight holder), InStyle are excellent cut diamonds with designer diamond studded jewellery and diamond watches

Product category : Loose Diamonds, Diamond Studded jewellery And Diamond Watches

KIAH Diamond Jewwllery

The word KIAH is an Australian aboriginal term which means from a beautiful place.

KIAH celebrates the power of feminism through it s enduring creations of Real Diamond Jewellery. It’s a world where one need not wait for birthdays, anniversaries, engagements or weddings to feel adored. KIAH is a world created just so that every cherished moment becomes an occasion.

KIAH – One of the best jewellery company in Diamond Jewellery industry is proud to present its exclusive collection at ijfw 2013 with special focus on BRIDAL COLLECTION. The collection is a rare feast to the eyes, displaying contemporary to traditional concepts in its designs

KIAH retails itself through 16 exclusive showrooms in Ahmedabad, Bangalore, Delhi, Gurgaon, Kochi, Mumbai, Pune, Surat and Vadodara.

An article or advertisement of your brand or product in size : 21 cms x 14.5 cms (vertical book) for visitors book attached above

An article about your collection or the theme or inspiration for announcement and media kit

KIAH – One of the best jewellery company in Diamond Jewellery industry is proud to present its exclusive collection at ijfw 2013 with special focus on BRIDAL COLLECTION.

This collection is a rare feast to the eyes, displaying contemporary to traditional concepts in its designs. Each piece in this collection is made from pure gold and is extravagantly encrusted with dazzling diamonds. Every ensemble that you see is a symbol of outstanding magnificence, radiance and luxury.

An unmatched treasure and an example of style, these stunningly beautiful pieces are sure to lend a distinctive and impressive look to the wearer.


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